Birds of a feather…
I read a very interesting article in the Washington Post about why people you are friends with and those you know tend to think the same as you. Shankar Vedantam comments on how homophily, an idea that people seem to be drawn to others like themselves could be fueling partisanship and how technology might be exacerbating it.
While the instinct for homophily in politics and other areas seems hard-wired, technology may be fueling our nature. Cable television and the Internet have allowed enormous numbers of people in distant areas to form virtual groups that are very similar to what you see in the office cafeteria. Smith-Lovin's research, for example, shows that homophily is on the rise in the United States on nearly every dimension of social identity. Ever larger numbers of people seem to be sealing themselves off in worlds where everyone thinks the way they do. No Walter Cronkite figure unites audiences today, the sociologist noted. We can now choose cable stations, magazines and blogs that see the world exactly as we do.
Well, this is the flip side of freedom of thought, free-will and freedom of expression. With capitalism and democracy comes choice and choice leads to contest. As I read it, I could not help but revisit an essay in one of my favorite books, Future Shock by Alvin Toffler wherein he describes the effects of overchoice and how people try to align themselves with an ideology in a life style. Here are a few excerpts: Toffler on why it is difficult to describe your life style:
Most of us, in fact, do not think of our lives in terms of life style, and we often have difficulty in talking about it objectively. We have even more trouble when we try to articulate the structure of values implicit in our style. The task is doubly hard because many of us do not adopt a single integrated lifestyle, but a composite of elements drawn from several different models.
On overchoice and why people are grow passionate about their life style:
Why does the life style have this power to preserve itself? What is the source of our commitment to it? A life style is a vehicle through which we express ourselves. It is a way of telling the world which particular subcult or subcults we belong to. Yet this hardly accounts for its enormous importance to us. The real reason why life styles are so significant -and increasingly so as the society diversifies-is that, above all else, the choice of a life style model to emulate is a crucial strategy in our private war against the crowding pressures of overchoice.
On how a chosen life style affects behavior:
Aunt Ethel gives us a wedding present. We are embarrassed by it, for it is in a style alien to our own. It irritates and upsets us, even though we know that "Aunt Ethel doesn't know any better." We banish it hastily to the top shelf of the closet. Aunt Ethel's toaster or table-wear is not important, in and of itself. But it is a message from a different subcultural world, and unless we are weak in commitment to our own style, unless we happen to be in transition between styles, it represents a potent threat. The psychologist Leon Festinger coined the term "cognitive dissonance" to mean the tendency of a person to reject or deny information that challenges his perceptions. We don't want to hear things that may upset our carefully worked out structure of beliefs. Similarly, Aunt Ethel's gift represents an element of "stylistic dissonance." It threatens to undermine our carefully worked out style of life.
Based on the above, perhaps the very act of blogging is to create an identity and a way to navigate the plethora of choices, safeguard a life style and a point of view; yet another reason as to why people blog. Shankar raises the interesting question of how our friends end up having similar points of view even though we don't make friends by filtering people based on a set of questions involving politics and social issues.
While beliefs matter, there are two other powerful but subtle factors at work, said sociologist Mario Luis Small of the University of Chicago: One is demography, and the other is shared experiences.
Considering the choices we have and the ability to seek out and associate with people who think like us via the Internet, there seems to be a lesser need to listen to other points of view. Combine that with the zealousness with which people defend their life styles, could we be leading towards an extremely fragmented society without unifying factors? We already have podcasts, blogs and news that can be subscribed to. Networks already shun news that is deemed traumatic: a walk into the office cafeteria at lunch shows the entire set of alphabet soup channels indulging in light banter and news that is easy on the eye and light to digest. In this age of overchoice, fragmentation, ratings and feel-good culture, existence and reality probably resides increasingly in the mind more than what we make of the surroundings around us.
I think I have just witnessed the accessorization of
Back in 2002, Sprint was probably the early adopter of the voice recognition systems (Claire) and in fact, I demand discounts for having been their guinea pig as they tested their voice recognition systems on us poor customers who have had to bear the brunt of answering questions only to wait until “Claire” exhausted all the answers she did not understand and decided that she had to transfer us to a live operator.

